TradeCapture
"Our business plan has been really simple since day one," says Vincent Annunziata, chief executive of TradeCapture. "Our first rule is to make the customer happy. Our second rule is to keep them happy."
This may indeed sound simple, but Annunziata's plan is testament to the difficulties inherent in pleasing customers in the complex energy trading and risk management software market. As the recent Energy Risk software rankings demonstrate, 44% of respondents changed their software in 2006 because
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