With a population equivalent in size to Germany, the potential for the growth of the Turkish power market is huge. Since the implementation of the Electricity Market Law in 2001, regulators have made substantial moves to open up the country's markets, and reduce government control of foreign trade and outside investment. And the results have been impressive; Turkey's economy grew by an average of 4.9% per annum from 2000 to 2007.

Demand for electricity reached 162 terawatt hours (TWh) in 2008